Why does Facebook have a 20% rule?

Facebook developed the 20% rule to address issues imagery noisiness and news feed saturation. When any of Facebook’s 1.96 billion daily active users log into the platform, their networks share an average of 1 billion stories each day. That’s 1 billion posts the social network’s algorithm has to prioritize in your news feed.

What happened to Facebook 20 years ago?

Facebook's 20-year history has been chequered with controversy - from the Cambridge Analytica scandal and allegations of election interference, to lacking protections against harmful content. Sky News looks back at the good, the bad, and what might come next. Mark Zuckerberg in California in February 2007. Pic: AP Facebook is 20 years old today.

What is Facebook's '20 percent text rule'?

Facebook’s 20% rule stated that no more than 20% of an ad’s image could be occupied by text. While it’s still a guideline today, it’s no longer enforced or a reason that ads get outright rejected. Much to marketers’ delight, the social network decided to do away with the “20% text rule” in 2021.